With over 25 years of entrepreneurial experience, Al Mallard has developed a comprehensive and innovative group of online, television and DVD programming that communicates with the members of the new multi-ethnic and multi-generational metropolis. While focusing on techniques to increase profitability and brand recognition for organizations in unexplored and underdeveloped markets, he is recognized as a solutions-driven leader and brand-positioning innovator. With the ability to produce influential marketing and sales campaigns, he is a walking encyclopedia of brand strategy and execution.
Mr. Mallard is knowledgeable in all aspects of planning, positioning and execution of marketing initiatives through traditional and non-traditional channels of delivery. His approach to solving communications and business problems includes a systematic system of discovery, analysis and creative implementation, which results in converting the immediate problem into a long-term profitable business opportunity. Whether effectively managing multi-million dollar media, advertising, and promotional budgets that dramatically produce continued growth for national brands, Mr. Mallard is passionate about delivering maximum marketing results for his clients. More than just a strategic thinker, Mr. Mallard’s operational knowledge and incredible people management skills are the foundation of his talent - to successfully balance and lead all aspects of his five companies. As a guest speaker and lecturer, he has delivered talks on various subjects including self-esteem, discipline, overcoming adversity, adaptability and motivation. Clients Include: Burrell Communications Group, Toyota, The American Basketball Association (ABA), Adidas, ADP, Adelphia Cable, MCI World Com, Soul Beach Music Festival, Verizon Wireless, B Street Live, and Turner South.